Edgy Veggies Toolkit

Overview

The Edgy Veggies Toolkit teaches you how to reframe healthy food with indulgent and fun language to help people eat more healthy food and enjoy it more. 

Materials

To check out the web version of the Edgy Veggies Toolkit, click here

To download a PDF version of the Edgy Veggies Toolkit, click here

Publications

Turnwald, B. P., Bertoldo, J. D., Perry, M. A., Policastro, P., Timmons, M., Bosso, C., Connors, P., Valgenti, R. T., Pine, L., Challamel, G., Gardner, C. D., & Crum, A. J. (2019). Effects of taste-focused vs. health-focused labels on vegetable intake in university dining halls: A randomized controlled multi-site intervention. Psychological Science. (DOWNLOAD) | (VIEW ON PUBLISHER'S SITE)

Turnwald, B. P. & Crum, A. J. (2019). Smart food policy for healthy food labeling: Leading with taste, not healthiness, to shift consumption and enjoyment of healthy foods. Preventive Medicine. (DOWNLOAD) | (VIEW ON PUBLISHER'S SITE)

Turnwald, B. P., & Crum, A. J. (2019). The taste-focused labeling intervention. In G. M. Walton & A. J. Crum (Eds.). Handbook of Wise Interventions: How Social-Psychological Insights Can Help Solve Problems, Guilford Press: New York.

Turnwald, B. P., Boles, D. Z., & Crum, A. J. (2017). Association Between Indulgent Descriptions and Vegetable Consumption: Twisted Carrots and Dynamite Beets. Journal of the American Medical Association: Internal Medicine, 77(8), 1216-1218. (DOWNLOAD) | (VIEW ON PUBLISHER'S SITE)

*Turnwald, B. P., Jurafsky, D., Conner, A. L., & Crum, A. J. (2017). Reading Between the Menu Lines: Are Restaurants’ Descriptions of “Healthy” Foods Unappealing? Health Psychology, 36 (11), 1034-1037. (DOWNLOAD) | (VIEW ON PUBLISHER'S SITE)